This year’s CES felt more ambitious than ever—an explosion of screens, devices, systems, categories and platforms. The Shenzhen ecosystem, venture capital and crowdfunding have provided energy and money to support ever...
Leer más2017 will be a year of firsts for global media. It will be the first year in which spend on internet advertising will surpass television, and the first in which mobile...
Leer másOur ten trends for 2017 are really all aspects of a single macro-trend – the rise of artificial intelligence (AI). AI is back to the forefront of research, promising to fundamentally...
Leer másZenith is very pleased to introduce the first edition of Global Intelligence, our quarterly round-up of insights and intelligence from across our global network. We’ve put this magazine together to highlight...
Leer másCES 2016: Zenith The Super-Connected Consumer Journey
Leer másZenith's 2016 Trends: Empowering The Mobile Consumer
Leer másCan data and creativity co-exist? ZenithOptimedia partners with Professor Brian Cox to look at the parallels between how scientists understand the natural world and how the advertising industry is now able to...
Leer másWith one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook how we can apply what it learned from...
Leer másIt’s the time of the year again when technology companies descend on Las Vegas to showcase their latest innovations at the Consumer Electronics Show (CES). In this guide, we have distilled...
Leer más‘The Pursuit of Happiness’ study is a global Active Understanding initiative to discover valuable local insights about Millennials. We initiated this study to find out what truly matters to today’s young...
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